A Tokyo pop-up shop called Hidden is offering shoppers a strange deal: pay 1,000 yen (about $7) for a chance to take as much merchandise as you can — under one strict rule.
The concept sounds unreal. Visitors enter the store with no risk of arrest or security intervention, but once inside, they have just 60 seconds to grab anything they want, with no limits on quantity or value, as long as they can carry it.
The catch is silence. The entire shop is rigged with sensitive microphones, and any sound — a step, a package crinkle, even a small noise — instantly ends the attempt and sends everything back to the shelves.
The “silent steal” challenge first ran last year and drew huge crowds, prompting its return. The shop has confirmed the event will take place again from March 13 to March 16, 2026, with shoppers lining up to test how much they can take without making a sound.