The world’s largest Ethereum-focused holding company is making a bold move into the future of digital finance by backing the ambitions of one of the internet’s most influential creators.
On Thursday, Tom Lee, cofounder of global investment advisory firm Fundstrat Global Advisors, announced that Bitmine Immersion Technologies will invest $200 million in Beast Industries — the holding company founded by YouTube superstar MrBeast, whose real name is Jimmy Donaldson. The deal marks one of the most high-profile intersections yet between traditional crypto capital and the creator economy.
Donaldson revealed in December that he plans to launch a financial services platform aimed at reshaping how digital-native audiences interact with money. Speaking about the investment, Lee said he believes the initiative could become a major force in one of the fastest-growing segments of the financial industry, as decentralized finance continues to expand beyond early adopters and into the mainstream.
Beast Industries CEO Jeff Housenbold echoed that optimism, hinting at a deeper partnership between the two companies. In a statement, he said the team is eager to explore ways to collaborate more closely and integrate DeFi features into its upcoming financial platform, signaling ambitions that go far beyond a typical creator-led product launch.
If successful, the partnership could mark a turning point in how large crypto firms and major online personalities work together — blending massive digital audiences with cutting-edge financial technology in a bid to reshape the future of consumer finance.